Analytics

Best analytics tools for content sites

A content site should measure traffic sources, reader behavior, affiliate clicks, and pages that deserve updates. Start simple and add complexity only when decisions require it.

Recommended shortlist

• Google Analytics: broad baseline analytics and campaign tracking.
• Google Search Console: search queries, indexing, and SEO health.
• Microsoft Clarity: heatmaps and session recordings for UX issues.
• Fathom Analytics: privacy-friendly reporting with a simpler dashboard.

What to track first

Start with page views, search queries, outbound clicks, newsletter signups, and top referrers. Avoid dashboards that do not change decisions.