CRM

Best CRM tools for solo founders

A solo founder does not need a heavyweight sales suite on day one. The first CRM should make follow-up, lead source tracking, and next actions obvious.

Recommended shortlist

• HubSpot: best free starting point for contacts, forms, and simple lead tracking.
• Pipedrive: best when the sales pipeline is the center of the workflow.
• Airtable: best when your CRM also needs custom research and content tracking.
• Tally: best lightweight intake form for leads, partners, and product submissions.

Decision rule

Use a CRM when you have repeated follow-ups. Until then, a clean spreadsheet or Airtable base may be enough.