Email

Best email marketing tools

Email software should match your publishing rhythm. A solo publisher needs forms and simple automations; a sales team may need CRM, segmentation, and transactional email.

Recommended shortlist

• MailerLite: best starter platform for newsletters and basic automation.
• ConvertKit: best for creator-led newsletters and audience segmentation.
• Brevo: useful when marketing and transactional messaging overlap.
• Beehiiv: best for media-style newsletter publishing.

Setup checklist

Use a domain email, configure SPF/DKIM/DMARC, create a clear unsubscribe path, and avoid buying email lists.